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ELEMENT-360

Data Science Driven Digital Media
ELEMENT-360

Digital Marketing Channel & Campaign Intelligence
ELEMENT-360

Predictive Power with Element Oracle AI
ELEMENT-360

Predictive Models Informed by Sales Data
ELEMENT-360

Deep Expertise in Tracking, Attribution & Analytics
ELEMENT-360

Performance-Centric Analysis at Scale
ELEMENT-360

Strategic Insight & Beyond
ELEMENT-360

Sales Growth Fueled By Qualified Leads

Enhancing the Buyer Journey since 2009

SEO · SMM · SEM · CRO · Email · CRM

Element-360 is a data science-driven digital marketing company specializing in lead generation for mixed-use residential developments around the Western Hemisphere. We are using custom enterprise-level Artificial Intelligence and Machine Learning to analyze the results of digital marketing campaigns and improve the quality of leads. Chat with us about how we are improving the quality of leads using our system.

Originally, our leadership's background was focused on marketability and marketing services for developers. Close to two decades later, we have evolved our focus to growing communities through data science-driven digital marketing. Our vision is to train a large language model built upon machine learning which leverages data-driven logic to improve digital marketing; this is what we call The Element Oracle.

Learn more about our company here

Enhancing the Buyer Journey since 2009

SEO · SMM · SEM · CRO · Email · CRM

Our Clients

From Record Breaking Communities to world-class developers, our partnerships span the globe.

Our Subject Matter Expertise

The foundation for our domain expertise is based on our teams’ collective intelligence. We have a strong strategic aptitude, identifying what qualified audiences respond to and emphasizing those community value propositions. Our team utilizes evolving systems customized around the uniqueness of communities. This subject matter expertise is further defined below.

Artificial Intelligence & Machine Learning

Our team—including strategists, data scientists, software engineers, and web developers—is implementing AI and machine learning at an enterprise level within our systems, known as the Element Oracle. We leverage AI and natural language processing (NLP) to analyze the characteristics of our highest-quality audiences across hundreds of metrics, including behavior and sentiment, to gain insights and recommendations for attracting more highly engaged individuals. Our machine learning approach involves stacking predictive models and statistically identifying the most accurate ones, such as Random Forest and multi-linear regression. The Element Oracle is a custom AI-driven recommendation engine that continuously learns and adapts. Additionally, we have the capability to develop AI and machine learning solutions tailored to your company’s needs.

Digital Advisory Services

Our company has been leading the digital marketing for mixed-use residential developers for close to two decades and through multiple real estate cycles. Our marketing tracking record has supported $20 billion in sales. We document the performance benchmarks and modify our systems based on longer-term patterns of success and performance across a broad set of real estate communities. Therefore we can partner with your existing team, identify gaps, and complement your team to elevate performance through the stages of the development process. This includes sales and marketing strategies, forecasting, CRM optimizations, digital marketing enhancements, accurate lead tracking, and more.

Search Engine Marketing (SEM)

Our SEM strategies are based upon the successes of more than $10 million in managed spend for real estate clients. We became a Google Partner over a decade ago by demonstrating a strong understanding of how best to utilize bid strategies, obtain the highest optimization and ad rank scores, and identify top-performing keywords. To achieve the highest ROI on paid search spend, we consistently optimize all campaigns for lead quality.

Social Media Marketing (SMM)

Audiences and behaviors are some of the most important factors to consider with high-performing SMM campaigns. Knowing which audiences respond best to your paid social ads will help you come out of the gate at a higher performing level. As a Meta Certified agency, we understand the ever-changing ad types and regulations for the real estate industry. We know how to identify your unique audience, going beyond organic or boosted posts to target custom audiences with highly relevant ads.

Search Engine Optimization (SEO)

Ranking organically in search engines is vital to a successful marketing campaign, and optimizing your site using our real estate-specific strategic approach is an excellent way to rank for what qualified audiences are looking for. Sometimes the competition tries to rank for your brand terms, therefore having a comprehensive SEO blueprint in place is important not only to maintain and improve your market share but also to enhance the customer experience for returning audiences. Our process regularly involves a technical audit based on how search engines crawl and rank your site, providing recommendations to improve and implementing updates accordingly.